The earth's biodiversity is not evenly distributed. Just 1.4 percent of its land contains 60 percent of the variety of its terrestrial species. Conservation International has designated 25 biodiversity hotspots where the world's variety of life is richest, yet threatened by adverse forces such as deforestation. Often these hotspots are prime areas for growing coffee, such as El Triunfo Biosphere Reserve in Chiapas. This is why Starbucks has joined Conservation International in an innovative partnership that helps preserve El Triunfo's cloud forest while helping local coffee farmers organize in cooperatives, receive technical assistance, and gain access to international markets. By focusing on hotspots, Conservation International is protecting the small number of fragile places where biodiversity is still robust.